Sunday, March 3, 2013

Do the right thing Tim Hortons

cc image

It's that time of year again, yes it's "Roll up the Rim to Win" at Tim Hortons.  For anyone who is unaware of this phenomenon, Tim Horton's is a Canadian coffee institution (I have no idea why, but I still buy it) and Roll up the Rim to Win is a marketing ploy to get us to buy more coffee. Every time we buy a coffee, we're essentially playing the lottery, to win anything from donuts to a BBQ or even a car.  I believe that Americans are also subjected to this chaos, but I'm not sure how much Tim Hortons has infiltrated our southerly neighbours. In Canada, having a Tim Hortons is more important than having a hospital, police department, or grocery store.   

Consumer marketing. It's everywhere. That's not my problem for once. The problem I have is that I and many others make a concerted effort to reduce garbage in landfills by bringing in our own travel mugs. This initiative totally dissuades anyone from doing any good. The other day, I brought in my mug,  got it filled, but was given an empty cup anyway, to "roll up". I paused for a minute. Do I say, "nah, just keep the cup," thereby allowing the server to keep it for herself or give to the next guy for free and he/she happens to win the Rav4? I couldn't take that chance (I live in a capitalist society after all), so I took the cup, rolled up the rim, won a coffee, saved the rim and threw the rest of the cup out.  That totally defeats the purpose of bringing in my own mug - now when I go for a coffee break at work, I don't bring my own mug.  Tim Horton's you are undermining me!    

The take-home message for Tim Hortons is that they should be environmentally responsible and devise a secondary way to roll up the rim for those who bring in their own mugs. A colleague at work suggested "spinning a wheel." I like that idea, or even providing a mini rim (the thing you keep anyway if you win) so that you don't end up throwing out the entire cup!   Do it Tim Hortons, do the right thing.


1 comment:

  1. tracy.rose@healthline.comMarch 7, 2013 at 5:08 AM

    Hi Megan,

    We appreciate your participation in our annual Best Health Blog Contest. As a token of our appreciate we're awarding you with a badge, 'Voted One of the Top Health Blogs of 2012.' You can find the badge at: http://www.healthline.com/health/26055

    Also, if you haven't seen it, we recommend reading about this year's winner: http://www.healthline.com/health-news/breast-cancer-blog-wins-Healthline-contest-022013. She is an inspiration for many.

    Please let me know if you have any questions. And, we hope to see you next year! In the meantime, please stay in touch by connecting with us on Twitter @healthline or Facebook: https://www.facebook.com/healthlinenetworks.

    Warm Regards,

    Tracy

    ReplyDelete